--- title: "Privacy Policy" date: "2026-06-09" modified: "2026-09-18" medically_reviewed: "2026-09-18" canonical_url: "https://www.arbor-fertility.com/privacy-policy" # Organization & Authority organization: "Arbor Fertility" # Content Classification content_type: "Medical Education" schema_type: "MedicalWebPage" evidence_level: "Physician-Supervised Clinical Protocols" # Patient Reviews aggregate_rating: "4.9" review_count: 105 --- # Privacy Policy ## Table of Contents * [Privacy Policy](https://www.arbor-fertility.com/privacy-policy#privacy-policy) * [Overview](https://www.arbor-fertility.com/privacy-policy#overview) * [Information We Collect](https://www.arbor-fertility.com/privacy-policy#information-we-collect) * [Information You Provide Directly](https://www.arbor-fertility.com/privacy-policy#information-you-provide-directly) * [Information We Collect Automatically](https://www.arbor-fertility.com/privacy-policy#information-we-collect-automatically) * [Information from Third Parties](https://www.arbor-fertility.com/privacy-policy#information-from-third-parties) * [How We Use Your Information](https://www.arbor-fertility.com/privacy-policy#how-we-use-your-information) * [Cookies and Tracking Technologies](https://www.arbor-fertility.com/privacy-policy#cookies-and-tracking-technologies) * [How We Share Your Information](https://www.arbor-fertility.com/privacy-policy#how-we-share-your-information) * [Service Providers](https://www.arbor-fertility.com/privacy-policy#service-providers) * [Business Associates Under HIPAA](https://www.arbor-fertility.com/privacy-policy#business-associates-under-hipaa) * [Legal Obligations](https://www.arbor-fertility.com/privacy-policy#legal-obligations) * [With Your Consent](https://www.arbor-fertility.com/privacy-policy#with-your-consent) * [Reproductive Health Information](https://www.arbor-fertility.com/privacy-policy#reproductive-health-information) * [What We Do Not Do](https://www.arbor-fertility.com/privacy-policy#what-we-do-not-do) * [Your State Privacy Rights](https://www.arbor-fertility.com/privacy-policy#your-state-privacy-rights) * [Washington Residents — My Health My Data Act](https://www.arbor-fertility.com/privacy-policy#washington-residents-my-health-my-data-act) * [California Privacy Rights — Additional Disclosures](https://www.arbor-fertility.com/privacy-policy#california-privacy-rights-additional-disclosures) * [Children Under 18](https://www.arbor-fertility.com/privacy-policy#children-under-18) * [Data Security](https://www.arbor-fertility.com/privacy-policy#data-security) * [Data Retention](https://www.arbor-fertility.com/privacy-policy#data-retention) * [Links to Third-Party Websites](https://www.arbor-fertility.com/privacy-policy#links-to-third-party-websites) * [Changes to This Policy](https://www.arbor-fertility.com/privacy-policy#changes-to-this-policy) * [Contact Us](https://www.arbor-fertility.com/privacy-policy#contact-us) * [Questions? We're here to help.](https://www.arbor-fertility.com/privacy-policy#questions-we-re-here-to-help) --- ## Privacy Policy MO **Effective Date:** October 10, 2026 **Last Revised:** October 10, 2026 --- ## Overview This Privacy Policy describes how Arbor Fertility ("Arbor," "we," "us," or "our") collects, uses, shares, and protects information when you visit our website at `https://www.arbor-fertility.com` or any of our other websites or web properties (collectively, the "Website"). This Privacy Policy applies to information we collect through the Website. **Your medical information (also called "Protected Health Information" or "PHI") is governed by our separate [Notice of Privacy Practices](/hipaa-notice-of-privacy-practices), which describes your rights under the Health Insurance Portability and Accountability Act ("HIPAA").** By accessing or using the Website, you agree to this Privacy Policy and our [Terms of Use](/terms-of-use). --- ## Information We Collect ## Information You Provide Directly When you interact with our Website, you may choose to provide us with information such as: - **Contact information:** Your name, email address, phone number, and mailing address - **Demographic information:** Your age, gender identity, and information about your family-building goals - **Health-related information:** Your medical history, fertility journey, and any clinical information you share through forms or messages. **This information is treated as PHI under HIPAA and is governed by our [Notice of Privacy Practices](/hipaa-notice-of-privacy-practices).** - **Financial information:** Information you provide to schedule paid services or apply for financing - **Communications:** Messages you send us through contact forms, email, or our scheduling system ## Information We Collect Automatically When you visit the Website, we and certain third-party providers automatically collect technical information about your visit, including: - IP address and approximate geographic location (city/region level) - Browser type and version - Device type and operating system - Referring website - Pages you view, the time you spend on each page, and the actions you take - Date and time of your visit We collect this information using cookies, web beacons, server logs, and similar technologies. ## Information from Third Parties We may receive information about you from third parties, including: - Healthcare providers who refer you to us (with your authorization) - Insurance companies, for benefits verification - Marketing and analytics service providers (in aggregated, non-identifying form) - Public sources, where permitted by law --- ## How We Use Your Information We use the information we collect to: - Provide and improve our fertility care services - Schedule and manage appointments - Communicate with you about your care, our services, and Arbor news - Verify insurance benefits and process payments - Respond to your questions, comments, and requests - Send you newsletters or educational content (which you may opt out of at any time) - Operate, maintain, and improve our Website - Analyze how visitors use our Website to make it more useful - Comply with legal obligations - Protect the rights, property, and safety of Arbor, our patients, and others --- ## Cookies and Tracking Technologies Our Website uses cookies and similar technologies to function correctly and to help us understand how visitors use the site. **Strictly necessary cookies** make the site work — for example, by remembering your form entries during a session. These cannot be turned off. **Analytics cookies** help us understand which pages are most useful, how visitors navigate the site, and where we can improve. We use Google Analytics 4 for this purpose. You can opt out of Google Analytics tracking by installing the Google Analytics opt-out browser add-on at `https://tools.google.com/dlpage/gaoptout`. **Advertising cookies** — At launch, our Website does not use advertising cookies on pages where patients submit forms or other PHI. If we add advertising cookies in the future, we will update this Policy and provide an opt-out mechanism. **Tracking on patient-facing pages.** Following the December 2022 guidance from the U.S. Department of Health and Human Services Office for Civil Rights regarding online tracking technologies, **we do not use third-party advertising or social-media tracking technologies on pages where you provide health information or fill out patient forms.** Our analytics on those pages is limited to first-party server-side measurement. You can manage cookies through your browser settings. Blocking some cookies may affect how the Website functions. --- ## How We Share Your Information We may share your information in the following circumstances: ## Service Providers We use third-party service providers to operate the Website and provide services on our behalf. Current service providers include: - **Pantheon** — website hosting (Pantheon is HIPAA-compliant and has a Business Associate Agreement with Arbor) - **Google Analytics 4** — website analytics (configured with IP anonymization and no advertising features enabled on PHI-collecting pages) - **RingCentral** — call tracking and phone system (HIPAA-compliant configuration; we do not transmit call recordings to advertising platforms) - **Mailchimp** — newsletter delivery (only used for marketing communications you have opted into; no PHI is transmitted) - **Mailgun** — transactional email (HIPAA-compliant configuration with a Business Associate Agreement) These service providers are contractually obligated to use your information only for the purposes for which we engaged them and to safeguard your information consistent with applicable law. ## Business Associates Under HIPAA We may share your PHI with HIPAA business associates who perform services for us, as described in our [Notice of Privacy Practices](/hipaa-notice-of-privacy-practices). All business associates are required by written contract to safeguard your PHI in accordance with HIPAA. ## Legal Obligations We may disclose your information when we believe in good faith that disclosure is required by law, by court order, or by governmental regulation, or to protect the rights, property, or safety of Arbor, our patients, or others. ## With Your Consent We may share your information with other parties when you have given us your consent to do so. ## Reproductive Health Information Consistent with our values and the commitments described in our Notice of Privacy Practices, **we will not voluntarily share information about your reproductive healthcare with law enforcement, prosecutors, or other third parties for the purpose of investigating or prosecuting any person for seeking, receiving, or providing lawful reproductive healthcare.** Where legally permissible, we will require a court order or judicial subpoena before disclosing reproductive health information. ## What We Do Not Do - **We do not sell your personal information.** Federal law (HIPAA, as amended by HITECH) prohibits the sale of PHI without your specific written authorization, and Arbor does not sell personal information of any kind. - **We do not share your personal information for cross-context behavioral advertising** (sometimes called "targeted advertising") on pages where you provide health information. - **We do not transmit your medical information to third-party advertising platforms** such as Meta Pixel, Google Ads conversion pixels, or TikTok Pixel. --- ## Your State Privacy Rights Depending on the state you live in, you may have certain rights regarding the personal information we collect about you. These rights may include: - The right to **know** what personal information we have collected about you and how we use and share it - The right to **access** a copy of the personal information we hold about you - The right to **correct** inaccurate personal information - The right to **delete** your personal information, subject to certain exceptions - The right to **opt out of the sale or sharing** of your personal information (we do not sell or share for cross-context behavioral advertising) - The right to **opt out of targeted advertising** (we do not use targeted advertising on PHI pages) - The right to **data portability** — receive your personal information in a machine-readable format - The right to **non-discrimination** for exercising these rights These rights apply to residents of California (under CCPA/CPRA), Virginia (VCDPA), Colorado (CPA), Connecticut (CTDPA), Texas (TDPSA), Oregon (OCPA), and certain other states with comprehensive privacy laws. We will honor your rights regardless of where you live, to the maximum extent practicable. **To exercise any of these rights**, please contact us using the information at the bottom of this Policy. We will respond within 45 days, with one possible 45-day extension if more time is needed and we notify you. We will not retaliate against you for exercising any of these rights. ## Washington Residents — My Health My Data Act If you are a resident of Washington State, you have additional rights under the **Washington My Health My Data Act (MHMDA)** regarding "consumer health data," which is broadly defined to include reproductive health information. We do not share consumer health data with third parties for purposes other than providing the services you have requested or as required by law. To exercise your MHMDA rights, contact us using the information at the bottom of this Policy. ## California Privacy Rights — Additional Disclosures Under the California Consumer Privacy Act (CCPA) and CPRA amendments, California residents may also request: - The **categories** of personal information we have collected about them in the past 12 months - The **categories of sources** from which we collected that information - The **business purposes** for collecting or sharing that information - The **categories of third parties** with whom we share that information We have not sold California residents' personal information in the preceding 12 months and do not anticipate doing so. --- ## Children Under 18 The Website is not directed to children under 18. We do not knowingly collect personal information from individuals under 18. If you are under 18, please do not submit any information to us through the Website. If we learn that we have collected personal information from a child under 18, we will delete it. Note: Some fertility care services involve the storage of reproductive material on behalf of minors for medical reasons (for example, fertility preservation before cancer treatment). This is handled directly through our clinical team, not through Website forms, and is subject to parental consent. --- ## Data Security We implement reasonable administrative, physical, and technical safeguards to protect your information, including: - Encryption of data in transit (TLS 1.2 or higher) and at rest where supported by our service providers - Access controls that limit who at Arbor can view your information based on job role - Regular security reviews and updates of our Website and patient-facing systems - Business Associate Agreements with all vendors that handle PHI - Staff training on privacy and security obligations - Documented incident response procedures No security measure is perfect, and we cannot guarantee the security of any information you transmit to us over the internet. If we become aware of a security incident affecting your information, we will notify you in accordance with applicable law. --- ## Data Retention We retain personal information for as long as necessary to provide you with services and to comply with our legal obligations. Medical records are retained in accordance with **Missouri medical record retention requirements** (which generally require retention for at least 7 years after the patient's last visit, longer for minors). Medical records are retained in accordance with RSMo §334.097. --- ## Links to Third-Party Websites Our Website may contain links to other websites, including those of partners, vendors, and educational resources. We are not responsible for the privacy practices or content of those websites. We encourage you to read the privacy policies of any third-party websites you visit. --- ## Changes to This Policy We may update this Privacy Policy from time to time. When we make material changes, we will: - Update the "Last Revised" date at the top of this Policy - Post a notice on our Website - Where we have your email address and the change is significant, notify you by email The effective date of the most recent revision is shown at the top of this Policy. --- ## Contact Us If you have any questions about this Privacy Policy or wish to exercise any of your privacy rights, please contact us: - **Mailing address:** Arbor Fertility, Attn: Privacy, 15320 Conway Road, Chesterfield, MO 63017 - **Phone:** [(314) 806-BABY (2229)](tel:+13148062229) - **Fax:** (636) 441-7775 - **Email:** care@arborfertility.one For PHI-related requests under HIPAA, please contact our Privacy Officer as described in our [Notice of Privacy Practices](/hipaa-notice-of-privacy-practices). --- *This Privacy Policy is provided for informational purposes and does not create a contract between you and Arbor Fertility. The relationship between Arbor and our patients is governed by HIPAA, applicable state law, and the consent forms you sign when you become a patient.* ## Questions? We're here to help. If you have any questions about our policies or your rights, our team is happy to assist. Call or send us a message. [Contact Us](/contact-us) [Call (314) 806-BABY (2229)](tel:+13148062229) Privacy Policy — Arbor Fertility. Overview This Privacy Policy describes how Arbor Fertility ("Arbor," "we," "us," or "our") collects, uses, shares, and protects information when you visit our website at https://www.arbor-fertility.com